Past Projects

I’ve led campaigns, content, and cultural moments for some of the most recognizable names in media, fashion, and technology. My work focuses on translating ideas into momentum by aligning storytelling, distribution, and audience behavior.

CBS

Led social strategy for major tentpoles including the Grammys, the Super Bowl, and the Matlock reboot. Helped position Matlock as CBS’s largest scripted series debut in five years by driving cross platform engagement and cultural conversation.

Fashion Nova

Helped pioneer early influencer seeding by identifying and partnering with emerging cultural figures including Cardi B and Kylie Jenner. Contributed to Fashion Nova becoming the most searched fashion brand of 2017.

FOX

Built and launched FOX Soul from inception. Scaled a new network to over 250,000 YouTube subscribers within its first year through community driven programming and culturally fluent storytelling.

Vody (AI / ML Startup)

Translated complex machine learning concepts into clear, accessible editorial content. Developed SEO driven narratives that made emerging technology understandable to non technical audiences.

Crateaway

Defined the brand’s story and digital growth strategy. Aligned messaging, visual identity, and audience positioning to expand reach and resonance.

Holy Threads

Conceptualized fashion driven creative campaigns that united style, culture, and purpose into a cohesive brand experience.